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Mission and Vision

Mission: Our mission is to create sustainable and exclusive clothing. We are committed to using eco-friendly materials and responsible manufacturing practices to reduce our impact on the planet. Through our brand, we hope to inspire a movement towards a more sustainable and conscious fashion industry and to achieve support for the artists who collaborate with our products.

Vision: Our vision is to become a sustainable clothing brand, recognized for our commitment to ethical and eco-friendly practices. We envision a world where consumers make conscious choices about the clothing they wear, and where their resources are invested or used to conserve the health of the planet and its people.

Our Story

Güio was born from a profound love of Colombia, nature, and a genuine concern for conservation by me, Juan Pablo Arenas.

As the brand’s founder, I have spent the last 7 years traveling throughout Colombia, discovering its secrets, and falling in love with its plants, animals, and people. I firmly believe that conservation can be the center of a business and can raise awareness while being beautiful, stylish, and using ecological fabrics.

I also believe in the amazing talent of local artists and want to help them gain more traction and awareness in the international market, while also helping to create a positive environmental effect through their art.

The end goal of this brand is to fund a reforestation and biological recuperation project, through the acquisition of a 300-600 Hectare plot of land in the Orinoquía (Plains) regions of Colombia. One of the most threatened and biodiverse regions in the country.

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